Yesterday’s Yellow Pages are today’s Search Engine results. The first place people go for information is their browser to search Google for the subject they’re interested in. In this course we’ll discuss the following SEO material:
- Key SEO terms and acronyms
- The difference between SEO and SEM
- A walkthrough of the Google Adwords platform
- How to set up a live Search campaign
- How to manage a campaign once it’s live
- Understanding what a successful campaign looks like.