Instagram announced its carousel format will soon be available (next few weeks) for organic posts (aka non-paid posts) and is expanding it to include 10 photos or videos.
This is a cool feature but will be met with mixed feedback.
Some users will love posting multiple pictures and creating “mini albums”, while others may feel Instagram is moving away from it’s more simplistic approach where you’re forced to capture a moment in one single frame.
For businesses, useful examples include clothing, real estate properties and hotel rooms where brands can showcase a product from multiple perspectives similar to how they would on their website. Below are some creative ways people are using this feature.