Email Marketing

To some, Email Marketing might be considered old fashioned but email is still the one marketing channel where a business can share longer written material with a customer. In the world of 140 character tweets and 10 second snapchats, Email Marketing allows for longer content without external distraction. In this course we’ll discuss the following Email Marketing topics:

  • Key Email terms and acronyms
  • How to build an email list
  • Email best practices – What to do and what to avoid
  • Legal requirements and the CAN SPAM law
  • Design tips
  • Best ESPs (Often FREE!)
  • How to set up a successful email campaign
  • Reporting on a campaign post-launch

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